Personalized Printing Into A New Profit Point Print Market
Western Europe and North America Print Consumption goods accounted for 70% of the world to 80%. Among them, the paper consumption growth in the printing industry, an important measure, the world’s annual consumption of about 300 million tons of paper, the U.S. per capita consumption of paper 300kg, about the half of Europe, while the third world countries only 1kg. China has 1.25 billion people, only in the school reached 260 million young people, with the available disposable income growth and living standards, socio-economic and cultural Education The development, printing will continue to increase consumption, so print market is far from the limit.
1, printing paper products are not substitutable
Printed possess many advantages is unparalleled and replaced. Among them, the long-term preservation is printed with a distinctive feature. Can be read anytime, anywhere, without adding any new means, preserve newspapers, books and magazines generally convenient than using a computer. Moreover, people’s reading habits from reading printed matter is often a sense sensory enjoyment, while the use of computers is different.
Packaging printing function is also irreplaceable. China Printing Equipment Industries Association, the official said, print is not only printed books, magazines and newspapers, and printed materials including packaging, Advertisement , Sample, instructions, etc.. Protective function of packaging products, more important function is to display information to enhance the competitiveness of products, these features are unrivaled by any other means.
2, personalized printing into a new profit point
With the development, more and more companies want to always be the number required to print, rather than the large quantities of printing, which requires companies to seek new printing printing, outstanding personalized printing.
Personalized printing is mainly used in business and daily life at work, its market mainly in three areas, namely Electronic Business markets, products and personalized service for trading companies in the service. With the emergence of electronic commerce, manuals, advertising, conference materials and personal needs will be substantially increased. Meanwhile, some vendors of goods and customers to establish the link between the need for some goods do a personalized brochure to provide customers one to one service, which provides for personalized printing a broad market prospect. In addition, there are many trading companies in Beijing, they often contact with different customers need different ads, packaging, promotional materials, etc. This will also be a great personal printing market.
1. Changes in book printing market
More and more varieties of books, books printed in fewer and fewer books Sell Hot transfer faster and faster, required books and printing cycle is getting shorter. According to incomplete statistics, the next few years, my books and printing in the short version of live will account for 60% of the books printed. This change to digital printing equipment and technology to achieve on-demand printing is possible. Print on demand promotion, but also to decreased inventory publishers, book cycle, accelerated.
2. Notes changes in the printing market
With the deepening of reform, China’s various instruments increasingly stronger personality tendency, say, telecommunications, postal services, banking, securities, insurance, all kinds of tickets, personalized printing utilities, etc. market potential is very large, to achieve personalization and variable data printing and digital printing technology will become very popular.
3. Security printing Changes in the market
With the reform and opening up, protection of intellectual property and more attention. In the security printing, there are many two-dimensional bar codes need to like the way to achieve variable data, while the variable data must be in digital printing technology and equipment to complete. Digital printing in the security printing market has great potential.
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